To increase the reach of a newly recorded webinar, the NMC (we) released the full webinar the week following the live recording. The goal of this project was to help that recording go further. I achieved this goal by creating two short clips of the webinar focused on employee engagement, a hot topic in the Connecticut Manufacturing space. The approach led to the webinar being NMC’s highest viewed webinar upon replay launch.
The clip was made using Veed.io, then uploaded to YouTube with a Canva-created thumbnail cover image.
Additional Clips for the NMC & New England Lean Consulting.
Other Ways Videos Have Been Used
- Shared on Shell Vera’s LinkedIn profile here.
Maria Paula Avila Portfolio 
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